Florian Gerloff

Senior Product & Business Developer

Results-oriented product and business leader with over 20 years of experience in driving product innovation, managing cross-functional teams, and delivering growth in dynamic startup environments. Proven expertise in product management, agile methodologies, and eCommerce, with a strong focus on AI-driven solutions and data-driven decision-making.

Experience

Chief Product Officer

MyWage GmbH | Berlin | FinTech
  • Transformed business model from pipeline to platform, driving a 20x increase in revenue.
  • Led product strategy and development, ensuring alignment with company vision and market needs.
  • Oversaw the successful integration of AI tools, enhancing product performance and customer satisfaction.
2022 - Present

Branch Manager / Chief Product Officer

Storecast GmbH | Berlin | Point of Sale
  • Defined and implemented the company vision and product strategy, supporting expansion and customer acquisition through innovative sales and marketing initiatives.
  • Managed cross-functional teams, improving processes, productivity, and product quality
2016 - 2022

Lead Product Owner

Payleven GmbH (Sumup) | Berlin | FinTech
  • Implemented Agile methodologies to enhance productivity and product delivery across multiple markets
  • Led the product team through the successful launch of services in multiple countries, increasing market presence.
  • Led a multinational product team, coordinating efforts across local and remote units to ensure seamless product rollouts.
2013 - 2016

Head of Software Development

Momox GmbH | Berlin | eCommerce
  • Established and led the software development department, managing internal and external units to support the company's rapid growth.
  • Developed a scalable multi-storage system that supported an 800% company growth over three years.
2010 - 2013

Software Developer

Code Couture GmbH | Berlin | SaaS
  • Developed agency software as SaaS.
2004 - 2010

Education

Johannes Gutenberg Universität Mainz

Executive MBA
August 2021 - August 2023

Expertise

With a strong foundation in agile methodologies, I have successfully led numerous projects from inception to completion, ensuring timely delivery and alignment with business goals. My expertise in product management allows me to oversee the entire product lifecycle, from concept to launch, ensuring that each product meets market needs and exceeds customer expectations. I have a deep understanding of ecommerce, enabling me to implement strategies that drive sales, optimize customer experiences, and enhance operational efficiency. Additionally, my experience with ai integration has enabled me to leverage advanced technologies to solve complex business challenges, improve decision-making processes, and create innovative solutions across various domains.

My approach to business strategy & execution is grounded in thorough planning and precise implementation, ensuring that all initiatives are aligned with the company's long-term objectives. I excel in competitive market analysis, constantly monitoring market trends and competitor activities to position products effectively and gain a competitive edge. I am passionate about team building & development, creating high-performing teams through mentorship, training, and fostering a collaborative environment.

A key strength of mine is cross-functional collaboration, where I work closely with various departments, including marketing, sales, and engineering, to ensure seamless communication and cooperation across the organization. This holistic approach ensures that all aspects of product development and business growth are integrated, resulting in successful outcomes.

Portfolio

Custom Storage System Logo

MyWage

B2C Platform

The MyWage Platform is a comprehensive financial product management system that I designed and developed from the ground up using the Platform Design Toolkit, tools like the no-code platform Bubble.io, advanced automation tools, and AI technologies. This platform serves as a robust solution for both end-users and administrators, featuring a full suite of tools and integrations to streamline operations, improve customer experience, and enhance user engagement.

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Custom Storage System Logo

DWS

B2B Platform

The DWS Platform is a robust B2B web application developed for MediaMarktSaturn, designed to facilitate the sale of thousands of GSM and energy contracts daily. This powerful tool integrates seamlessly with both internal systems, such as the article management system (for bundling smartphones with contracts) and accounting systems, as well as with external service providers, ensuring smooth and efficient operations.

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Custom Storage System Logo

JUKE

B2C Streaming App

JUKE was a B2C mobile and web application developed as a German music streaming service by MediaMarktSaturn, offering a vast catalog of over 11 million songs. Similar to popular platforms like Spotify, JUKE provided users with a comprehensive music streaming experience, including features such as music catalog search, playlist creation, and personalized music recommendations.

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Custom Storage System Logo

QueueMe

B2C Mobile App

QueueMe was an innovative mobile application that I conceived and developed during the COVID-19 pandemic to address the challenges of social distancing and contactless queueing. The app empowers users to manage and join queues remotely, ensuring compliance with distancing rules and minimizing physical contact.

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Custom Storage System Logo

Custom Storage System

B2B Storage System

At Momox, we designed and developed a Custom Storage System that played a pivotal role in the company's expansion to multiple storage facilities. This innovative solution was tailored to handle all essential processes required for recommerce, including inbound, sorting, and outbound logistics, all while managing thousands of concurrent operations seamlessly.

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